I Help Maximize Sales

How I Can Help You 

I’m excited to work with companies looking for a new perspective and expert insights. Using site merchandising and data analytics we can drive average order volume (AOV) and increase conversion.

Optimize: Expertise in:
- Homepage - Pricing Strategy
- Product detail pages - Multi-channel Strategy
- Landing pages - Merchandise Assortment Planning
- Build bundles and gifting strategies - Wholesale Partnerships - Subscription programs - Shopify Digital Merchandising - Checkout and cart experience

Digital & Retail Leader

Creative, strategic and business-savvy executive with 20 years’ experience building brands and driving growth for digitally native retailers and start-ups. Lead merchandising, product development, site experience and trend research to accelerate high-growth businesses and exceed mission-critical financial and strategic expectations.

Business Experience

I’m both a serial entrepreneur and a corporate retail leader. After 15 years in the industry working at large corporate retailers I left to start my own Fashion Accessories company, Bezels & Bytes, making technology more fashionable. My company was featured in Women's Health Magazine, Refinery29, Well + Good, O Magazine and Popsugar.

In Fall 2019 I launched my second Fashion Accessories company, Rosie Bold, fun jewelry to inspire young girls to be bold.

As a Buyer at Bloomingdale’s and Williams-Sonoma, I built new businesses with some of the best brands - such as Burberry, Marc Jacobs, DVF, and Kate Spade. 

In the retail and tech start-up space, I led site merchandising, online experience and e-commerce for a VC backed CPG start-up.