This Week's Topics:

Fashion News! NYFW

This feels like the biggest news - Phoebe Philo's returning with her new collection in September.
All the fashion insiders were quoted for the NYTimes article about the glow-up that Tory Burch is currently experiencing. The leader of "American Style."
- For more about Tory Burch, listen to this podcast from The Cut where EIC Lindsay Peoples interviews Tory Burch.
I love getting caught up on all the updates. Here is what I've been reading and listening to.
- Fun podcast chat of all the NY fashion week highlights from the team at Who What Wear.
- NYTimes has a running list of all the moments at NYFW. Including Thom Browne's spectacular show and Marc Jacob's tribute to Vivienne Westwood.
- I'm loving the new Vogue podcast The Run Through. The last two episodes had lots of NYFW news and are great listens. This week's here and the previous week's episode I loved the interview with Gabriella Karefa-Johnson on styling the Vogue covers.

Trends that make you go - WHAT?!?!?

Cartoons
- MSCHF's red boots, which look like Astro Boy or something you drew with a magic marker. Words don't do it justice, so see an image below.
- Vogue writes about the boots too - including how difficult it is to wear them.
- And go for the full head to toe look with the Noggin Bros cartoon hats.
A new Baguette in town
- Nope, not by Fendi. Panera. Yes, the fast casual chain. Designed a bag to literally fit an actual baguette. And it legit sold out. Glamour wrote about the handbag that is now selling for $250 on eBay.
Rich B!%$h Trend - what does it mean to dress rich?
- Town & Country reports on how we got here and what it all means. And perfectly in line with the moment that Phoebe Philo is set to return.
- Vanessa Friedman from the NYTimes wrote about what it means to dress rich in American Fashion.

Photographed by Phil Oh and featured on Vogue.com

New Launches, Collabs, Investments & New Appointments

Launched
- La Ligne - the playful stripe brand started by ex Vogue editors, has launched denim with Selma Blair as the face.
- Adidas, struggling after losing approx $1.4 billion after separating with Kanye, has announced their latest new collection. Adidas Sportswear. Jenna Ortega (Wednesday Addams on the new Wednesday show) is the face.
- Hanna Andersson launches activewear for children.
- ThredUp has launched affordable/entry price point for $7 and under. This is after months of having "clean out kits" backed up for processing.
- Pottery Barn is launching Hold Everything (remember that retailer/brand??) with The Essential Closet collection.
Collabed
- Prabal Gurung x JCPenney for a dress and jumpsuit collection.
- Sezané x Sea NYC for a Parisian nyc vibe.
- Jimmy Choo x Sailor Moon
Hired
- Pharrell is named the new Creative Director for Louis Vuitton Men's.
- Kering prepares for bigger moves to go after Beauty with the naming of Raffaella Cornaggia, an Estée Lauder executive, as the CEO of newly created Kering Beauté.
- Vestiare Collective hires Samina Virk as CEO for North America and Marie-Christin Oebel as Global Chief Marketing Officer.

What else I ❤️️

What's Next?

Wrapping up NYFW and heading across the pond to London next.

Thanks for reading Edition 128.
Sarah Shapiro